Who’s Afraid of Facebook Timeline?
…Pretty much everybody I talk to.
Facebook has been around since 2004. It expanded to the high-end colleges in the United States in 2005, and to the population in general in 2006. People have been afraid of Facebook and privacy from the time that the first Facebook users started getting stalked by their exes, a paranoia that has only escalated as their family members, professors, and ultimately employers started creating accounts. Facebook combines the unfiltered intimacy of a YouTube chat room (not that kind of intimacy, you perv!) with a name and, eponymously, a face- leading to the kind of cognitive dissonance in which you think you’re talking to your Friends, who will Like what you do, and you’re actually publishing a regular newsletter of your unfiltered opinions. Recognizing this, Facebook has implemented a variety of privacy methods- and has been criticized by not taking it far enough and defaulting to these.
Facebook Timeline, however, is a radical paradigm shift in how Facebook users tell the stories of themselves. Even with the News Feed, Facebook only told the freshest, most recent news; people generally prefer to read new content. However, with Timeline, if someone wants to know how you felt about something in 2005, it’s available. This is a remarkable shift in users’ standard levels of privacy: your drunken parties as a freshman in college are around to haunt you three years after you graduate.
That said, Timeline also provides a remarkable level of opportunity available to the industrious and creative. With a little hard work, you can craft a narrative of “This is who I am… and this is how I have changed,” that can be a powerful sales document.
Step 1. Scrub. Alternate name: Step 1, Nuke It From Orbit. Go back through every post you have generated since getting your Facebook account, and decide what’s good, and what has to go. This is also an excellent time for introspection about both Who You Are and The Self You Present To Your Friends, which, of course, can segue to Where Is Your Life Going… but don’t get sidetracked.
Step 2. Promote. Show off the things that are really important to you- relationships, vacations, photo galleries, particularly insightful posts or notes.
Step 3. Generate New. Now is a great time to fill in the content that wasn’t important to you years ago, but is now: “Started running… ran a 10 minute mile… ran a 7 minute mile… ran first marathon.” “First French class… Majored in French… Tour of France.”
As you tell your story, pay particular attention to telling a story that is both interesting and engaging. Both your friends (who will probably see right through this) and prospective employers (who might) will read this content; make it genuine and “you” enough to appeal to your friends, while also promotional enough to show off to a potential employer.

