Furyous Consulting

Powering Furyous Personal and Organizational Growth

Who’s Afraid of Facebook Timeline?

…Pretty much everybody I talk to.

Facebook has been around since 2004. It expanded to the high-end colleges in the United States in 2005, and to the population in general in 2006. People have been afraid of Facebook and privacy from the time that the first Facebook users started getting stalked by their exes, a paranoia that has only escalated as their family members, professors, and ultimately employers started creating accounts. Facebook combines the unfiltered intimacy of a YouTube chat room (not that kind of intimacy, you perv!) with a name and, eponymously, a face- leading to the kind of cognitive dissonance in which you think you’re talking to your Friends, who will Like what you do, and you’re actually publishing a regular newsletter of your unfiltered opinions. Recognizing this, Facebook has implemented a variety of privacy methods- and has been criticized by not taking it far enough and defaulting to these.
Facebook Timeline, however, is a radical paradigm shift in how Facebook users tell the stories of themselves. Even with the News Feed, Facebook only told the freshest, most recent news; people generally prefer to read new content. However, with Timeline, if someone wants to know how you felt about something in 2005, it’s available. This is a remarkable shift in users’ standard levels of privacy: your drunken parties as a freshman in college are around to haunt you three years after you graduate.
That said, Timeline also provides a remarkable level of opportunity available to the industrious and creative. With a little hard work, you can craft a narrative of “This is who I am… and this is how I have changed,” that can be a powerful sales document.
Step 1. Scrub. Alternate name: Step 1, Nuke It From Orbit. Go back through every post you have generated since getting your Facebook account, and decide what’s good, and what has to go. This is also an excellent time for introspection about both Who You Are and The Self You Present To Your Friends, which, of course, can segue to Where Is Your Life Going… but don’t get sidetracked.
Step 2. Promote. Show off the things that are really important to you- relationships, vacations, photo galleries, particularly insightful posts or notes.
Step 3. Generate New. Now is a great time to fill in the content that wasn’t important to you years ago, but is now: “Started running… ran a 10 minute mile… ran a 7 minute mile… ran first marathon.” “First French class… Majored in French… Tour of France.”
As you tell your story, pay particular attention to telling a story that is both interesting and engaging. Both your friends (who will probably see right through this) and prospective employers (who might) will read this content; make it genuine and “you” enough to appeal to your friends, while also promotional enough to show off to a potential employer.

How To Fix Workforce Development: End Legalized Discrimination

It’s highly unlikely that someone with a high-end degree, access to transportation, a decent GPA and work history will walk into a workforce development program (although not impossible. I got my start that way.) Workforce development programs exist to teach “work readiness”; the focus is on learning rudimentary skills such as showing up on time, working well with others, dressing professionally and taking direction. While I have argued that a true Workforce Development program must go far beyond this, let’s start where we are for now.

That said, workforce development programs have a gigantic, policy-wide obstacle to successfully achieving their missions and helping the most vulnerable urban residents achieve self-sufficiency through employment: the legalized discrimination against criminals.

WHO WANTS TO HIRE A CRIMINAL?

Well, it turns out, nobody. Not when unemployment hovers around 8.1% of the US and 9.9% of Chicago. Not when every job feels like their work is too vulnerable to the violent, immoral behavior of criminals. Not when criminals are less likely to have access to transportation, less educated, and more likely to go back to jail because of recidivism- which, itself, perpetuates the cycle of criminal recidivism. There are so many not-criminals to hire, that hiring a criminal seems absurdly foolish.

However, there are very real racial and socioeconomic consequences to the failure to hire criminals. Of course, one of the requirements of a paroled convict is that they find gainful employment or face more jail time- which destroys the convict’s life and places a staggering burden on the State and on taxpayers. In addition, because of specific policy decisions made by those in the justice system, police are more likely to arrest, and prosecutors are more likely to charge, low-income African American men of color. In 2008, 1 in 3 African-American men had gone to prison; more than 1 in 10 Black men are in jail on any given day in 2012, and 60% of the prison population are not-white. This is not the result of inherent criminality of Blackness, but of racial profiling; the same behaviors exhibited by White teens would be excused without a second thought, but in Black teens would be arrested without exception. Don’t believe me? Try to say “We need to do something about white delinquency”.

Check out Michelle Alexander’s The New Jim Crow to see more of what I’m talking about- and to find out what to do about it.

How much loyalty do employers owe their employees?

Much is being said lately about the dissolving employer-employee relationship. Employees have an increasing desire- or necessity- to change jobs every few years, either to advance their own careers or to stay employed. Meanwhile, employers’ dissolving loyalty to their workers is no secret; mass layoffs and firing with no notice are hardly news. Many large employers hire their workers at-will; severance and pensions are quickly dissolving, and employer matches of employee contributions to retirement accounts are being cut to finance the golden parachutes of executives.

That said, Deborah Stevens’ case marks a new low. Deborah Stevens parted amicably with her boss, Jacqueline Brucia- amicably enough that when she returned for a social visit, Brucia was able to mention that she needed a new kidney, and Stevens offered one of her own. As far as I am aware, the offer came with no strings. When, later, Stevens returned to work for Brucia at the Atlantic Automotive Group, Brucia asked Stevens to follow up on her offer to donate a kidney, Stevens did so, gladly.

However, following the surgeries, Brucia became increasingly hostile to Stevens. When Stevens faced medical complications as a direct result of the surgery, Brucia penalized Stevens. “Well you can’t just can’t come and go as you please,” she told her, when Stevens took sick days as a result of the surgery. “People are going to think you’re getting special treatment.” Ultimately, when Stevens hired a lawyer, Brucia penalized Stevens further by transferring her to a dealership 50 miles away, where she was ultimately fired.

I don’t believe in favoritism, and I certainly don’t believe that Brucia’s gift of a life-saving organ should have guaranteed her a job for life with Atlantic Automotive Group. I’m a Chicagoan, and paranoid; Orwellian scenarios of employers pressuring employees with less than stellar performance into organ harvesting programs are inching their way forward from the back of my mind as corporations become increasingly powerful. That said, there’s a degree of basic human decency involved in not firing the woman who had just saved your life, for complications involved in her saving your life. More than anything else here, I think that we, as readers, are reacting to the causality here- that Stevens’ troubles revolve entirely on her selfless gift of her body to an employer who had to have been a very dear friend, and the employer’s guilt or callousness that led her to fire her hero. We rebel when an employer who owes their employee a proverbial kidney fires them. It isn’t often when there are actual surgeries involved in the debt.

How To Fix Workforce Development, Part 1: Let The Professionals Handle It

The single greatest thing that can be done to improve workforce development is to call in the reinforcements. A real recruiter with real experience placing real people in real, long term, sustainable jobs that aren’t at Wal-Mart will have insights that most workforce development programs just don’t.

It’s true that workforce development programs as they are currently structured are part social work, part transitioning people off of welfare, and part remedial education. And it’s true that if these workforce development programs were to call in a team of recruiters used to dealing with college educated professionals, and ask them to navigate things like spotty phone access, chronically breaking down cars, and social services programs, the vast majority of them will flounder. If you ask a woman who has worked in hospitality, specifically, as a maid, for twenty years, what her greatest accomplishment in her job will be, she will not be able to talk about how her work directly impacted the brand of her organization. She wouldn’t even know to talk about how much her boss loves her, how she is requested by name by a third of her clients, how one of her clients left her a $200 tip one Christmas. And recruiters that are used to talking about ROI probably won’t know how to help someone who worked at Dunkin Donuts for ten years how he’s going to get his first job in an office.

It’s important, then, to have both a recruiter and a social worker directly involved in workforce development- or, ideally, people who have both recruiting and social work experience.

The kind of individual who can help someone get their GED while also navigating childcare and poverty, and then proceed to get them their first sustainable job, is not a plug and play kind of individual. Training is important, and until workforce development programs can produce this kind of training in the few weeks available before the employee is brought to scale, it’s not a bad idea to hire someone who either already has all of the skills, or hire teams of two that can complement each other and serve their clients holistically.

The Problem with Resume Writing for Workforce Development, Part 3: There’s Often Nothing to Put In It

People don’t jump immediately into workforce development programs. Usually, they have some major hurdle they’re trying to overcome. These hurdles can be dishonorable discharges from their previous employment, long periods of unemployment for parenting, medical, or other reasons, a history of job hopping, being too young, being too old. Some participants are married women who have never had an economic need to work until the economy collapsed. Some participants have had the same job for twenty-five years, and have never performed a job search in their lives.

Unfortunately, resume writing courses do not meet these needs. The ideal resume writing student has had between two and four jobs over the course of their careers; these jobs have “stacked,” that is, each job is a promotion or a logical lateral move from the last job. The ideal resume writing student is currently employed, and looking for a promotion. The ideal resume writing student has graduated from a “good” college, with a degree that makes sense in relation to the direction their career has taken. The ideal resume writing student has very little reason to participate in a workforce development program.

Completing a compelling resume around one of these obstacles is an art. It cannot be performed in a classroom-style, data-entry-driven setting. And, unfortunately, when grant money is driven by numbers served and by generic outcomes like “found a job,” not by the quality of job the candidate eventually receives or by its relevance to their skills. Few workforce development programs have the staffing capacity or the training to hold the hand of every person they work with, creating with them the resumes that can help, say, a CPA who has taken a few years out of the work force to raise a child, or a supervisor with a decorated 30-year career but no college education. Instead, these programs place job seekers at low-skill organizations, like McDonald’s, Wal-Mart, or, most toxic of all, as a staff member within that workforce development organization- perpetuating this cycle of poor curriculum and staff with little clue how to actually get jobs.

The Problem with Resume Writing for Workforce Development, Part 2: The Tactics are Annoying

Do you, or does your office, have a fax machine? If you do, get rid of it. That shit is obsolete.

If you do, though, you’ve probably received a fax blast at some point. If you don’t remember it, don’t feel badly. Fax blasts are sent out to offices that have fax machines, regardless of what kind of business they are; they are even sent to personal residences. They tend to offer seedy products like life insurance, discount vacations, and bad takeout. Unfortunately, occasionally somebody gets the dumb idea to send a blast resume- without cover page, without cover letter, without contact person. The only possible skill that a mass fax blast demonstrates is familiarity with a fax machine, making the candidate suitable for an administrative assistant role- which would be great, if the administrative assistant of any given office weren’t the most likely person to pick up the fax blast in the first place. Needless to say, that blasted resume is unlikely to make it to anyone with the authority to hire.

Who goes to networking events? Specifically, networking events geared specifically for unemployed people? Unemployed people. If you’ve ever nursed a cocktail while somebody with desperation in their eyes tries to give you their elevator pitch while clutching a copy of their resume, you get it. Good networking events- happy hours, seminars, professional development- does exist, but is rare- and the kind of hiring manager who offers you a job because you bought them a drink at a networking event probably didn’t do it because they were impressed by how professional you were. I don’t have the data on hand, but I bet that even more people drop resumes at networking events that specifically have hiring managers tabling than submit them via online job boards.

The same goes for nice copy paper, loud fonts, bright colors, or any other cheap gimmick to try to get your resume attention. Classy, professional resumes speak for themselves; in any context, there’s nothing like yelling, “Hey, pay attention to me!”, to ensure that nobody does.

The Problem with Resume Writing for Workforce Development, Part 1: The Curriculum is Awful

It seems like every workforce development curriculum features workshops on resume writing- in a unique place that is both basic curriculum and noteworthy enough to be featured on all promotional materials. Resumes get interviews, conventional wisdom says, and interviews get jobs. Unfortunately, the resume writing courses offered in workforce development curricula are often a formula of three elements: a basic template, an infamous List Of Verbs, and a course on remedial data entry as candidates delete placeholder text and fill in their own information. The result is a wholly ordinary document. When every job posting on a major jobs board results in an average of 200 submitted applications, it is not surprising that ordinary documents fail.

Good resume writing instruction does exist. Overviews are offered for free at some businesses on the internet; it can be purchased from many job boards. But the disjoint between the version offered in nonprofits and the version offered in for-profits is astronomical- contributing to the income inequality between people who receive social services and people who have $100-500 to burn on a consultant who will write their resume on their behalf.

What Are You In For? Serving and Time

We need to change the narrative around nonprofits and public service, to attract the best work of the best workers, or we will continue to be a sector of “whatever’s left”.

Read more…

Who’s Afraid of Facebook Timeline?

…Pretty much everybody I talk to.

Facebook has been around since 2004. It expanded to the high-end colleges in the United States in 2005, and to the population in general in 2006. People have been afraid of Facebook and privacy from the time that the first Facebook users started getting stalked by their exes, a paranoia that has only escalated as their family members, professors, and ultimately employers started creating accounts. Facebook combines the unfiltered intimacy of a YouTube chat room (not that kind of intimacy, you perv!) with a name and, eponymously, a face- leading to the kind of cognitive dissonance in which you think you’re talking to your Friends, who will Like what you do, and you’re actually publishing a regular newsletter of your unfiltered opinions. Recognizing this, Facebook has implemented a variety of privacy methods- and has been criticized by not taking it far enough and defaulting to these.

Facebook Timeline, however, is a radical paradigm shift in how Facebook users tell the stories of themselves. Even with the News Feed, Facebook only told the freshest, most recent news; people generally prefer to read new content. However, with Timeline, if someone wants to know how you felt about something in 2005, it’s available. This is a remarkable shift in users’ standard levels of privacy: your drunken parties as a freshman in college are around to haunt you three years after you graduate.
That said, Timeline also provides a remarkable level of opportunity available to the industrious and creative. With a little hard work, you can craft a narrative of “This is who I am… and this is how I have changed,” that can be a powerful sales document.

Step 1. Scrub. Alternate name: Step 1, Nuke It From Orbit. Go back through every post you have generated since getting your Facebook account, and decide what’s good, and what has to go. This is also an excellent time for introspection about both Who You Are and The Self You Present To Your Friends, which, of course, can segue to Where Is Your Life Going… but don’t get sidetracked. (Can you tell that I did? ;) )

Step 2. Promote. Show off the things that are really important to you- relationships, vacations, photo galleries, particularly insightful posts or notes.

Step 3. Generate New. Now is a great time to fill in the content that wasn’t important to you years ago, but is now: “Started running… ran a 10 minute mile… ran a 7 minute mile… ran first marathon.” “First French class… Majored in French… Tour of France.”

As you tell your story, pay particular attention to telling a story that is both interesting and engaging. Both your friends (who will probably see right through this) and prospective employers (who might) will read this content; make it genuine and “you” enough to appeal to your friends, while also promotional enough to show off to a potential employer.

Life Is About Creating Yourself

I have a favorite journal, a black one with white text, whose cover reads “Life is not about finding yourself. Life is about creating yourself.” It’s easily one of my favorite possessions. However, after looking back at it over the last year, I’ve noticed a trend of when I’ve written in it. There’s my first downtown job, a goal to which I had been aspiring and working since I turned fourteen. I have the biggest grant I had won to date, for a little more than $1 million, to be delivered over the course of three years. There’s my first freelance contract that I took entirely on my own, and how an old boss of mine stayed in touch as a mentor in the long run, teaching me to be a woman entrepreneur. I have significant discussion over the branding of this website, as well as its niche.

Each of these accomplishments are major victories. However, without context, they appear to stand alone, entirely without support- as if they had happened magically. It’s not glamorous or particularly journal-worthy to talk about working eighteen hours or more a day to write that huge grant, or to discuss each lunch or coffee meeting at a Starbucks talking about how to manage office politics.

So, in 2012, I’ve implemented a system of resolutions, as well as metrics to incentivize progress. These start off weekly, then spread out to monthly as the year progresses.

I’m also paying a lot more attention to strategic direction. I know what I want to do with myself now, which is a big step up from college. I also have a general idea of how I want to get there. Having a path before me is useful.

I’m really looking forward to seeing how 2012′s journal will read :)

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